Email marketing is the most personalized form of real estate marketing, which respects the privacy of the target audiences. The mails also enhance the possibility of continuous communication between the senders and the receivers.
The average email users have an inherent tendency of replying to emails and chat messages more than the other forms of marketing and ads. The emails create a feeling of personal communication deep down in the hearts of the target audiences. They can develop the willingness and patience to read completely through the email. They can also click the links to websites, blogs, social media sites and the other forms of advertisement voluntarily. Overall results will be more satisfying to them and you as the real estate agency.
One way of making your email marketing all-encompassing and powerful is to connect it to the search engine analytical tools like Google. But it requires the design and development of an interface between the tool and your website. The data collected can be presented in the form of text and Infographics formats.
We can categorize the output into text, statistical tables, and graphical formats. You may choose to view the direct display formats from search engines like Google. Or we can customize the views according to your real estate agent’s specific requirements.
Emultify, we have a specialized program for adding, editing, and deleting the unsubscribed users from the email listing. Some of the methods are automated while we continue to keep the others in the manual mode. For example, the process of removing the users from email listing can be done after sending them a note of regret that they are moving away.
We can also create a follow-up mail for such users to reconsider their decision. We can provide an option to the users to click yes for getting back into the email listing. Our practical experience has shown that the option works wonders in some cases. Many of the users might have clicked the unsubscribe option by oversight. There is a possibility of their returning.
Emultify, we can prepare a comprehensive checklist for the email campaigns. We can examine the performance levels of your campaigns through the data that we gather from the email transactions, clicks on the call to action, click on the display ads, website links, etc.
Emultify, our email marketing auditing can be based on demographic data of the subscribers. We can also include their preferences with relevance to accommodation, facilities, utilities, specific location (vicinity to schools, supermarkets, etc), and other features they expect in the real estate property.
The sub-segmentation can span to apartments, townhouses, independent houses, etc. The details give us a clear idea about the specific needs of each potential customer of your real estate customer. We can send the data in the form of periodical reports.
Emultify, we can create specific follow up strategies based on groups of potential customers who share one or more common demographic features. This approach is the best method for converting the maximum number of target audiences into potential customers or leads.